# Daycare Growth Lab > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for child care centers and daycares. Every service is offered as a free 14-day trial to child care centers and daycares; start by texting or calling (385) 832-6175. ## Benchmark data - [Child care centers and daycares on Google benchmark report](https://daycaregrowthlab.com/benchmarks/): 64,363 listings, 51 states. Median reviews 6; 33.2% have no website; 58.6% have under 10 reviews; median reviews with a website 10 vs 2 without. ## Guides - [Hiring a marketing agency for your child care center, or doing it yourself](https://daycaregrowthlab.com/guides/hiring-a-marketing-agency-daycare/): What child care marketing should cost, the red flags in a daycare pitch, which work to keep in house, the questions to ask, and why trial-first is fair. - [The child care enrollment calendar: August, January, and the months that feel dead](https://daycaregrowthlab.com/guides/daycare-enrollment-seasons-and-slow-months/): When parents actually search for care, how to build a twelve-month marketing calendar around back-to-school and January, and what to run in the quiet stretches. - [Tuition, tours and waitlists: how child care centers present price and close enrollments](https://daycaregrowthlab.com/guides/daycare-tuition-tours-and-enrollment-conversion/): How to publish tuition, structure good-better-best schedules, run a tour that converts, take deposits, and keep a waitlist that actually turns into enrollments. - [The missed call problem in child care, and what it costs you per year](https://daycaregrowthlab.com/guides/missed-calls-speed-to-lead-daycare/): Why daycares miss inquiries during ratio hours, text-back setup, the five-minute rule, tour booking, and how to price a missed call against annual tuition. - [Daycare website essentials: the seven things the site has to do](https://daycaregrowthlab.com/guides/daycare-website-essentials/): What a child care website must show a parent at 10pm, tuition transparency, licensing pages, tour forms, speed, tap-to-call and the photo consent rules. - [How a child care center shows up in ChatGPT, Perplexity and Google AI answers](https://daycaregrowthlab.com/guides/ai-search-chatgpt-daycare/): What AI assistants read before naming a daycare, the sentences to put on your site, licensing and ratio pages, and the review language that gets you quoted. - [Facebook and Instagram ads for daycares, plus the parent groups that beat them](https://daycaregrowthlab.com/guides/facebook-instagram-ads-daycare/): The creative that fills classrooms, offers that do not cheapen tuition, targeting that finds working parents, budgets, retargeting, and the child photo rules. - [Google Ads for daycares: what works, what wastes money, real cost per tour](https://daycaregrowthlab.com/guides/google-ads-for-daycares/): Budgets, campaign structure, the negative keyword list that saves a daycare hundreds a month, landing pages, and what a tour request actually costs on search. - [The Google Business Profile setup that fills a child care center](https://daycaregrowthlab.com/guides/google-business-profile-child-care/): Categories, licensing details, the photo rules that protect children, hours that match your drop-off window, posts, and the Q&A parents are already asking. - [How child care centers get more Google reviews from busy parents](https://daycaregrowthlab.com/guides/get-more-google-reviews-daycare/): The pickup ask, the exact text to send, the two moments in a family's enrollment when they will actually write a review, and what healthy velocity looks like. ## Blog - [If you still have September openings, here is the two-week plan](https://daycaregrowthlab.com/blog/september-enrollment-gap-what-to-do-now/): Back-to-school enrollment is closing. What a child care center should do in the next fourteen days to fill remaining spots without discounting tuition. - [Your marketing ceiling is a staffing problem, not a demand problem](https://daycaregrowthlab.com/blog/staffing-shortage-is-your-marketing-ceiling/): Most child care centers have more families than teachers. What to do when a classroom sits closed, and how to point your marketing tools at hiring instead. ## Services (each a free 14-day trial) - [Google Ads management for child care centers and daycares](https://daycaregrowthlab.com/services/google-ads-management/) - [Facebook and Instagram ads for child care centers and daycares](https://daycaregrowthlab.com/services/facebook-and-instagram-ads/) - [AI search optimization for child care centers and daycares](https://daycaregrowthlab.com/services/ai-search-optimization/) - [Local SEO and Google profile for child care centers and daycares](https://daycaregrowthlab.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for child care centers and daycares](https://daycaregrowthlab.com/services/website-design/) - [Social media management for child care centers and daycares](https://daycaregrowthlab.com/services/social-media-management/) - [Review generation and reputation for child care centers and daycares](https://daycaregrowthlab.com/services/review-generation/) - [Missed-call text-back for child care centers and daycares](https://daycaregrowthlab.com/services/missed-call-text-back/) - [Email and SMS campaigns for child care centers and daycares](https://daycaregrowthlab.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for child care centers and daycares](https://daycaregrowthlab.com/services/bookkeeping/) - [Appointment setting for child care centers and daycares](https://daycaregrowthlab.com/services/appointment-setting/) - [Analytics and reporting for child care centers and daycares](https://daycaregrowthlab.com/services/analytics-and-reporting/) ## By state - [Child care centers and daycares marketing by state](https://daycaregrowthlab.com/child-care-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://daycaregrowthlab.com/calculator/) - [Free 14-day trial](https://daycaregrowthlab.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://daycaregrowthlab.com/faq/) - [About and method](https://daycaregrowthlab.com/about/)