A child care center does not sell a job. It sells a year, sometimes five years, of a family's life. One infant seat filled in September is worth more than most home service companies make on ten calls, and one empty toddler room quietly drains a payroll that does not shrink to match it.
That is why the marketing advice written for restaurants and contractors does not transfer. Your buying cycle is a tour. Your competition is the center two blocks over and the grandmother who lives close by. Your ceiling is not demand, it is staffing. This site is written for that.
What is on the site
The benchmark report is built from 64,363 public Google Business Profile listings for child care centers and daycares across 51 states. The median center has 6 reviews. 17.9% have none at all. 33.2% list no website. Centers with a website carry a median of 10 reviews against 2 for centers without one. Look up your own numbers, then find yourself in the table.
The guides cover the parts of enrollment that actually move: getting reviews from parents who are grateful but busy, a Google profile that answers the licensing and ratio questions before a parent calls, Google Ads that do not burn budget on "daycare jobs" searches, tour scripts, waitlist handling, tuition presentation, and how to show up when a parent asks ChatGPT for care near their office.
If you are weighing whether to run any of it yourself, the agency guide has fair prices and the red flags. The enrollment calculator uses annual tuition value instead of a job ticket, so you can see what a missed inquiry at 2pm on a Tuesday really costs when the average enrollment is worth a year of payments.
Who writes this
Steve Meitler edits the site. He has run growth campaigns for local service businesses, child care centers among them, and builds the benchmark dataset himself from public listings. The method, the editorial rules and the reason the trial is free are on the about page.