Guides
Practical, specific guides for child care centers and daycares who want more calls and booked jobs.
Hiring a marketing agency for your child care center, or doing it yourself
What child care marketing should cost, the red flags in a daycare pitch, which work to keep in house, the questions to ask, and why trial-first is fair.
2026-09-01
The child care enrollment calendar: August, January, and the months that feel dead
When parents actually search for care, how to build a twelve-month marketing calendar around back-to-school and January, and what to run in the quiet stretches.
2026-08-24
Tuition, tours and waitlists: how child care centers present price and close enrollments
How to publish tuition, structure good-better-best schedules, run a tour that converts, take deposits, and keep a waitlist that actually turns into enrollments.
2026-08-18
The missed call problem in child care, and what it costs you per year
Why daycares miss inquiries during ratio hours, text-back setup, the five-minute rule, tour booking, and how to price a missed call against annual tuition.
2026-08-12
Daycare website essentials: the seven things the site has to do
What a child care website must show a parent at 10pm, tuition transparency, licensing pages, tour forms, speed, tap-to-call and the photo consent rules.
2026-08-05
How a child care center shows up in ChatGPT, Perplexity and Google AI answers
What AI assistants read before naming a daycare, the sentences to put on your site, licensing and ratio pages, and the review language that gets you quoted.
2026-07-30
Facebook and Instagram ads for daycares, plus the parent groups that beat them
The creative that fills classrooms, offers that do not cheapen tuition, targeting that finds working parents, budgets, retargeting, and the child photo rules.
2026-07-23
Google Ads for daycares: what works, what wastes money, real cost per tour
Budgets, campaign structure, the negative keyword list that saves a daycare hundreds a month, landing pages, and what a tour request actually costs on search.
2026-07-16
The Google Business Profile setup that fills a child care center
Categories, licensing details, the photo rules that protect children, hours that match your drop-off window, posts, and the Q&A parents are already asking.
2026-07-09
How child care centers get more Google reviews from busy parents
The pickup ask, the exact text to send, the two moments in a family's enrollment when they will actually write a review, and what healthy velocity looks like.
2026-07-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your child care center for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.