Google Ads management for a child care center
Parents search in age words and time words. Infant daycare near me. Toddler openings September. Before and after school care. Those terms fill rooms. Generic ones will not carry the account alone.
Expect $3 to $9 a click in most metros and a tour request between $35 and $110. Set that against an enrollment worth $9,000 to $20,000 a year in tuition, often for two or three years, and the math is unusual for local search.
The mistake is one broad match campaign pointed at the home page. Child care search is crowded with people who are not parents. Job seekers, students hunting a CDA, people planning to open their own center, plus dog day care and adult day care, separate Google categories that share your vocabulary. Without a negative list you pay the same $6 for all of them.
Two weeks in, working looks like a search terms report you have pruned twice, ten call recordings you have listened to, and a cost per tour request you can say out loud. The Google Ads guide has the full campaign map.