Website design and rebuilds for a child care center
33.2% of child care listings have no website at all. That is not a small edge to take, it is a third of your competitors handing you the parents who research before they call.
A center site has to do seven things. Say which rooms have openings and when. Publish a tuition range. Show the license number and issuing state. Show real hours, including the early open. Book a tour in under a minute on a phone. Show the people, cleared for photos. Answer ratios, curriculum, meals and sick policy without a phone call.
Speed and phone matter more than design. Most parents arrive at 9pm from a phone. Tap-to-call in the header, a form that is four fields and not fourteen, and a page under two seconds.
The mistake is hiding tuition. Directors believe a price scares parents off. It does the opposite. It filters out families who were never going to enroll and earns trust from the ones who were, because they have already called four centers that dodged the question.
Two weeks in, working looks like a tour form that fires a text to the director's phone.