Blog
Short, useful posts for child care centers and daycares, published several times a week.
Your Google profile has no way to book a tour, so parents call during nap time and give up
Many daycare profiles only offer a phone number, so parents searching at night have nowhere to go. The tour booking mistake we see constantly, and the fix.
2026-10-31
What a Facebook enrollment ad costs a daycare, and when it pays back
A small Facebook and Instagram ad for January openings costs less than most daycare owners expect. The real budget, the setup costs, and the math on payback.
2026-10-29
The under-an-hour tour follow-up checklist for January enrollment
Parents touring now are deciding on a January start. A checklist you can finish in under an hour so every tour gets a follow-up before they pick someone else.
2026-10-28
Your website hides tuition, so parents who could afford you assume they cannot
Most daycare websites say "call for rates." Parents read that as expensive and move on. Why a starting price on your site brings more tours, and how to post it.
2026-10-25
Parents are picking their dependent care FSA this month. The 30-day play for your center
Open enrollment is when working parents decide how much to set aside for child care next year. A 30-day plan to help them do it and fill your spring openings.
2026-10-22
The under-an-hour photo checklist for a daycare's Google profile
Parents judge a daycare by its photos before they ever book a tour. A 50-minute checklist for the 12 photos to take, what to leave out and where to post them.
2026-10-19
Your website makes parents call to ask if you have an opening. Most of them never call
The most common daycare website mistake is hiding availability. Why parents skip you, and the simple openings section that fixes it in an afternoon.
2026-10-16
The next 30 days decide your January enrollment
Parents who need care in January start touring in late October and November. A 30-day plan to fill your January openings before the holidays stop the calls.
2026-10-13
The under-an-hour review checklist for a daycare with fewer than ten reviews
Most daycares have only a handful of Google reviews, and parents notice. A checklist you can finish in under an hour to start getting reviews from your families.
2026-10-10
Your Google profile does not say what ages you take, so parents scroll past
Plenty of daycare Google profiles list one category, no ages and no programs, so parents filter them out before calling. The mistake and the 30-minute fix.
2026-10-07
The one-star reply that costs a daycare more than the one-star review
Daycare owners keep answering bad reviews with the family's story. Why that reply drives away the next parent, and the four-sentence version to post instead.
2026-09-10
If you still have September openings, here is the two-week plan
Back-to-school enrollment is closing. What a child care center should do in the next fourteen days to fill remaining spots without discounting tuition.
2026-09-02
Your marketing ceiling is a staffing problem, not a demand problem
Most child care centers have more families than teachers. What to do when a classroom sits closed, and how to point your marketing tools at hiring instead.
2026-08-14
Try any marketing service free for 14 days.
Pick anything we do. We run it for your child care center for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.