Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 64,363 public Google Business Profile listings of child care centers and daycares across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Your Google profile has no way to book a tour, so parents call during nap time and give up
- What a Facebook enrollment ad costs a daycare, and when it pays back
- The under-an-hour tour follow-up checklist for January enrollment
- Your website hides tuition, so parents who could afford you assume they cannot
- Parents are picking their dependent care FSA this month. The 30-day play for your center
- The under-an-hour photo checklist for a daycare's Google profile
- Your website makes parents call to ask if you have an opening. Most of them never call
- The next 30 days decide your January enrollment
Contact
Corrections, questions about the data, or press: text or call (385) 213-2802.